HM Foundation - "Foundation 500"

Digital campaign, 2017


Digital concept
Web design, mobile design


Together with H&M Foundation we created an alternative to the Fortune 500 list, published each year by Fortune magazine. 
Foundation 500 showcases female-only business leaders and entrepreneurs from 11 emerging markets where women are
often refused the same access to education, financial services and bank loans as men. With the campaign we want to challenge
stereotypes and re-define what a business leader looks like. In the campaign you can read the stories of these 500 female leaders, about their business and their way to success.


The portraits

The women is portrayed in the same manner business magazines usually portray male business leaders. With the photo manner - H&M Foundation and CARE's message is that empowering women is one of the most effective ways to break the cycle of poverty and create economic growth. Entire economies lose out when a substantial part of the population can´t realize its full potential.

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Site design

Site design

Site design & Assets

Site design & Assets

UX Design

UX Design

Foundation 500 case film